After many years of changes, algorithm adjustments, and pricing frenzy, Facebook is still one of the most popular and influential social media platforms in the world. More than one billion people logon on a regular basis to interact with friends, family, and business contacts. For your online business you need to have a presence on Facebook and not disregard its value and marketing strategies.
To build your Facebook fan base, you have to be engaged with your audience.
Here are five of the best ways you can boost Facebook engagement and increase your fan base.
Spark dialogue with your audience by asking them questions. This is an easy way and one of the best methods to boost audience engagement on your Facebook fan page. With careful consideration and the right questions, you can easily get your fans talking.
Get the Timing Right
Timing is crucial when it comes to uploading content. The last thing that you want to do is update your wall when everyone is working or asleep. Numerous studies have shown the best time to engage with your audience is posting at 9 am, 1 pm, and 3 pm. These are the most popular times your audience is most likely to check for updates. If you have problems posting at these times, utilize a free scheduling tool to ensure you get the timing right.
Include Call to Actions
“Psychological nudges,” or calls to action, help drive your audience to respond the way you want. Many businesses miss this vital element when they update their Facebook page. People tend to respond better when they are told what to respond to.
Utilize Facebook Ads
Now this is a tricky one! You can spend a lot of time and money not knowing how to do this! Due to Facebook’s newest algorithm, only a small fraction of your audience gets to see the wall posts on your Facebook page. Boosting the engagement of your audience, can be promoted through page post story ads. This will help your posts reach more people.
The frequency of your posts have a significant effect on Facebook engagement. Recent studies have shown, businesses that post one or two times per day have 40 percent higher engagement rate than those who post more than three times per day.
In conclusion . . .
What works for some businesses may not work for you, however, these tips will help increase engagement when used correctly.
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