“Master Your Success” Series:
Brian Rooney, Founder of TrafficWave
My name is Brian Rooney. I am CEO and Co-Founder here at TrafficWave.net and my mission is to help you create cash flow with email marketing.
Have you ever wondered how email marketing works to help you create cash flow in your current business or by starting an entirely new business?
If you have, I’ve got great news for you. I wrote this article to break down the details of why email marketing works so well for so many entrepreneurs around the world. Some are solo operators and home based business operators. Some own small or medium sized businesses. They come from around the world and operate in a lot of different industries. The good news is: They all use these steps you are about to learn.
Email Marketing Success Steps
Now, it’s time to get down to the email marketing success strategies I personally use to create cash flow with email marketing.
There are 4 steps involved in this process. Frankly, they look really simple and that is because they are. The best part is that you are going to be able to control every step of the process.
There are a lot of people offering complicated systems and telling you that you need all sort of apps, gizmos, tricks, and super-secret-strategies if you want to succeed. The reality for most of them is that they just want to sell you their shiny new stuff… and most of it is WAY overpriced. Some of those shiny things actually work. But I like to keep things simple (and inexpensive).
What I focus on is a system that works for me rather than a system that forces me to do more work. I like to do things that can be quickly implemented, tested, and then ramped up for big numbers.
The 4 Steps To Email Marketing Success
We’ll dig in to more detail but here are the basics:
- Drive Traffic to …
- a Capture Page to generate leads.
- Follow Up with your leads.
- Broadcast relevant offers to your leads.
Traffic There are many ways to get traffic. There is free traffic and paid traffic. You can spend time, money, or both. Driving traffic really isn’t complicated. The idea is to get people to see your capture page so they can request your information.
Capture Page This can literally be a simple page you set up with a capture page service or a single page you set up on your web site or blog. I’ve used both and I’ve seen both options work. If you don’t already have a blog or web site, a capture page service is a good option to get started quickly.
Hint: Doing business with me gives you access to quickly set up capture pages within minutes.
Some of the best capture pages I have seen and used include nothing more than a
headline, a few descriptive sentences, and a simple opt-in box the visitor can use to request your offer (a free pdf, report, discount, etc… ).
If you want to get really fancy, you can include an image of whatever it is that you are offering, or an image that shows the benefits of your offer. The job of this capture page is to convert the web site visitors you generate to high quality leads.
Follow Up The job of your autoresponder is to collect the subscriber information and send out your followup messages.
These followup messages are sharing information, providing help, and showing your subscribers how to purchase your product, service, information, etc…
Along the way, those readers who are interested will be able to click a link in your autoresponder message to make their purchase. Or, you can invite them to your store, shop, restaurant, etc…
One of the things you will love about autoresponders is that they work for you 24 hours a day, 7 days a week.
Whether I am sleeping, playing music, or hanging out with friends, my autoresponder system keeps taking in new leads and sending out my follow up messages.
As long as I keep driving quality traffic, my list keeps growing and my autoresponder keeps following up.
It’s a lot of fun to wake up in the morning and see reports that I have new leads that came in while I was asleep.
Broadcast As your list begins growing, you can create and send out special targeted offers to drive sales.
You can literally send out an offer, have your readers open the email, click the link and buy your offer within minutes.
Here is how some of my clients do it:
One of our long-time clients is a successful photographer. You’ve probably seen his work online, in issues of National Geographic, etc…
Over the years, he has built a considerable list of people interested in photography, videography, etc… When he finds an offer that he believes will appeal to his readers, he is able to broadcast a message out to them. When he does, he typically sees sales showing up within minutes.
That’s quick cash flow!
Another one of our clients manages a restaurant. When she sends out special offers to her subscribers, she starts seeing repeat customers walk through the door to redeem the offer.
That’s quick cash flow!
Still another is able to broadcast timely offers to his lists and generate hundreds or even thousands of dollars in sales over the course of a weekend!
Another client manufacturers a very specialized set of electronic drums and percussion gear. When they want to announce a sale or promote a special event all they have to do is broadcast the announcement to their readers.
What do all of these businesses have in common?
They all drive traffic to a capture page or have a capture form added to their web site.
They all use the TrafficWave autoresponder system to build, manage, and follow up with their lists.
Why? Over 20 years experience, outstanding deliverability, and a simple flat-rate pricing plan.
Thousands of businesses around the world use TrafficWave as their autoresponder service.
By working with TrafficWave, you have direct access to me and my team.
(TrafficWave . . .) gives you a full 30 days to test the system without risking a single penny with us.
If you already know you are ready to get started, just click the banner below:
Let’s Review The Basics
These are the steps you are going to be taking to experience success with email marketing:
- You are going to be driving traffic to your capture page.
- Your capture page is going to convert interested visitors in to targeted leadslooking for more information.
- Your Autoresponder is going to begin following up with your subscribers on a regular basis.
- You will be able to broadcast your offers directly to your subscribers.
Over time, you are able to connect with your subscribers, begin building rapport, and start driving sales.
As your list grows, your opportunities grow. You can continue to market additional services and products to your list.